What percentage of the products in your beauty routine are from black owned brands? I am ashamed to say this week was the first time I asked myself this question. My current routine includes 2 products from black owned brands. Yes only two products. As a self proclaimed beauty guru I am constantly asking what goes into a product, yet somehow I have never asked who created the product in the first place.
Including more black owned beauty brands into my routine is going to be my new normal. Along with featuring more of these products and brands here on my blog. The list below includes 10 brands that piqued my interest and are a place to start. Please share YOUR RECOMMENDATIONS with me in the comments. One last thing…this is my challenge to you. The next time your leave in conditioner(or literally any other beauty product) runs empty do a little research and try a product from a black owned beauty brand.
My list below is just the tip of the iceberg. Check out this list from Grace Atwood including beauty and other categories, as well as this list that includes 60+ brands!
CHECK OUT THESE BLACK OWNED BEAUTY BRANDS
Vegan and freshly crafted bath, body, skin and hair care products by Kayla Phillips. Foxie, aims to soothe aches and pains while also making you feel effortlessly yourself. Kayla is a musician, writer, and activist who has been known to name products after bands or songs. Check out: the upside-down pineapple cake bar(pictured above) and the nightmare bath bombs. Top Tip: if things are out of stock check back as Kayla may by on tour!
Black Girl Sunscreen
Have you ever noticed that virtually all sunscreen is white? Everybody needs sunscreen and not everybody is white. Black Girl Sunscreen is a natural non-white residue sunscreen for women of color. If you think people of color do not need sunscreen because they can’t get “burnt” think again. Sun damage and premature aging can occur despite the color of your skin.
Nyakio founded by Nyakio Kamoche started her line to utilize the secrets she learned from her grandmother, medicine men, and farmers during her childhood growing up in Africa. The line is now available at Target.
Beauty BakerieFounder Cashmere Nicole credits her love of pastries for inspiring this long-wearing makeup collection. The matte lip whips come in a slew of stunning shades like: gingersnap(a soft burnt orange) and versailles(a berry-siena hue, with a similar undertone to the cult favorite Tarte Lipstick Salt Lyfe).
UOMAUOMA is founded by Sharon Cutler(who is no newbie to the beauty world). The brand is rooted in self expression and African pride. UOMA is setting a new industry standard with a shade range of complexion products much larger than we typically see. Do yourself a favor and check out this lipstick called Black Magic Carnival Lipstick.
I mean doesn’t the name say it all? Urban Hydration offers a ton of skincare, body and hair care products. Not to mention for every product sold they donate one gallon of water, with the current goal of building 10 wells in Kenya. Ditch your makeup wipes and use this Peach & Papaya Micellar Cleansing Water instead.
Scrub yourself sexy is LUV SCRUB’s mantra. Elevate your shower by switching out your loofah for one of their mesh body exfoliators. The textured cloth is meant to be used with your soap or body wash and is even long enough to scrub your back. This sounds like exactly what I need to use pre self tanning!
Briogeo makes my favorite hair product of all time, the FAREWELL FRIZZ ROSARCO MILK LEAVE-IN CONDITIONING SPRAY. This spray is light enough for fine hair(like mine) but makes your hair sooo much smoother and more manageable. I use this on damp hair after showering and then let my hair air dry.
Odds are you have heard of KNC Beauty. Their eye and lip masks have been featured pretty much everywhere and are not only cute but work like a charm. I have extremely dry and flaky lips and have my eyes on the Supa Scrub Set which includes a lip scrub and cutie lip scrubber.